High-Impact Visitor Research to Amplify the Museum Visit Experience

Make impactful museum marketing and business decisions based on a deep understanding of your visitors and their museum experience.

Trusted By World-Class Museums

What You Get

Make visitor-centered museum business decisions

Measure your visitor demographics, museum needs, and visit satisfaction; and see how you compare to similar institutions on these metrics.

Monitor visitor experience over time

Track visitor metrics over time to understand trends and seasonal variations, and measure the impact of campaigns and events.

Go beyond your permanent collection

Get deep visitor feedback on special exhibitions, as well as the museum shop, restaurant, and events.

Identify unique visitor segments and personas

Understand generational differences in visit experience, as well as differences between local residents and tourists, gift shop purchasers and non-purchasers, and more.

Bring insights to life with immersive qualitative research

Audio and video vignettes that tell a story and reveal something new about visitor psychology.

Optimize digital touchpoints

Understand how the museum website and mobile app impact the visitor experience, and also look for opportunities to integrate emerging technologies (i.e. NFTs, genAI, AR/VR).

How It Works

01

Design the research

We pair with your Org to design a research strategy that meets your unique objectives and needs. Our frameworks have been successfully used by world-class museums hundreds of times over the past decade.

02

Capture the data

Our professional interviewers ask questions of visitors just before they exit the museum. Other data collection methods include email and sensor technologies.

03

Deliver dashboards & reports

We deliver real-time dashboards, visitor media clips, and detailed research reports that callout nuanced findings and actionable insights.

04

Measure visitor experience over time

Repeat visitor research throughout the year, or during special exhibits and other events. This enables you to monitor visitor health, understand trends, and measure the impact of campaigns.

Frequently Asked Questions

Find answers to commonly asked questions about our visitor experience research.

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