After three decades of serving clients in consumer research consultancies and in executive positions for global research firms, we founded ConsumerDNA with a critical mission in mind: providing clients with the deepest understanding of their consumers at a level of clarity and actionability needed to make important and often complex marketing decisions.

We design studies to uncover the most relevant consumer DNA strands – their driving needs and motivations, purchase triggers, and product usage preferences – that will give you the insights needed to successfully propel your organization forward.