UNDERSTANDING IS THE DEEPEST FORM OF KNOWLEDGE Explore the ways ConsumerDNA can help your organization succeed through a deeper understanding of the consumer. How we delve deeper Request a research proposal 2020 CONSUMER ADVISORY PANEL A global pandemic, lockdown restrictions, economic turmoil, and widespread protests - all of this in an election year. Explore our longitudinal research with rapidly evolving consumers. See what we’ve learned THE PRODUCT EXPERIENCE HIERARCHY Discover the proprietary framework we use to uncover the elements of value and what motivates consumers to choose between competing product categories and brands. Assess my product’s experience value PROPRIETARY CONSUMER INSIGHTS FRAMEWORKS Our proven proprietary frameworks for product development have illuminated the way forward for some of the world’s leading brands. Learn more

Our Clients

What We Do

After three decades of serving clients in consumer research consultancies and in executive positions for global research firms, we founded ConsumerDNA with a critical mission in mind: providing clients with the deepest understanding of their consumers at a level of clarity and actionability needed to make important and often complex marketing decisions. We design studies to uncover the most relevant consumer DNA strands – their driving needs and motivations, purchase triggers, and product usage preferences – that will give you the insights needed to successfully propel your organization forward.

Our Services


Creative study design – that yields genuine solutions to business issues – is one of our great strong suits. 


We’ve identified and vetted the cutting-edge marketing research technologies of our time. We bring our A-Team to every project.


Receive dedicated solutions based on our deep industry knowledge.