Driving the Adoption of Digital Services of Digital Services in Healthcare: A Case Study
Among the greatest challenges resulting from the pandemic that we’ve faced as marketers is driving the adoption of digital services. This particular case study plays out in the healthcare field. It is our hope that the findings and implications revealed here will support your team as you strategize, optimize, and expand the cutting edge. When […]
How Consumers are Evolving in Response to Confluent Crises – Coronavirus Consumer Advisory Panel 2
There is no doubt that we’re currently living through one of the most pivotal chapters of human history. Everything we once took for granted has been transformed in some fundamental way, driven by three powerful events: COVID-19, the resultant economic standstill, and now a global movement in pursuit of racial equality and justice. This confluence […]
Five Key Insights Illuminating the Way Forward for Brands – Coronavirus Consumer Advisory Panel 1
We hope you, your family, and friends are well and receiving the support you need, perhaps even finding some degree of contentment as we all transition into a new way of life. On our end, we have an important development to share: the creation of our Coronavirus Consumer Advisory Panel, a thoughtful group of 50 […]
The 4 Degrees of Consumer Engagement – A Simple Yet Powerful Behavioral Insight
Amongst the infinite array of products and experiences clambering for attention, how do consumers decide where to spend their two most precious resources: time and money? Find out where your offering delivers a heaping dose of value using the Product Experience Hierarchy. As marketers, we spend an overwhelming amount of our time considering other humans. […]