The DNA of Your Customers

Customer Shopping Habits
360 Degree View


ConsumerDNA is organized and resourced to uncover critical insights in all environments consumer rely on to shop for and use products – physically, virtually, in-home and out-and-about.

Your Customer Journeys

ConsumerDNA maps your customer journeys so you know where, when and how best to assert your products and brands in the process.

Your Product Experience Hierarchy

ConsumerDNA has methods and tools to uncover what motivates consumers to choose between competing product categories and brands.