Our Resources

Being the best consumer insights company today requires methods and techniques currency which means being up on the latest proven digital insights methods. It also means being current with the traditional methods.

The best insights companies search out the best partners because no one company can do it all.

Here are some of our excellent partners and what resources they provide.


resources - hot matter
Hot Matter: Innovation database, accelerating curve of human innovation


decipher by focusvision
Decipher: Survey programming, hosting and data processing platform; Express Services with “real time” online reporting


methods and techniques - qualtrics
Qualtrics: Survey programming, hosting and data processing platform; proprietary customer panels


vision critical
Vision Critical: Survey programming, hosting, and data-processing platform; communities and panels


methods and techniques - 20|20
20/20 Research: Digital qualitative “boards” and focus groups


resources - locately
Locately: GPS platform for consumer shopping insights


methods and techniques - ci3 sawtooth
Sawtooth Software: Ci3 CATI programming, Choice Based Conjoint simulator
Sawtooth Analytics: Multivariate statistics and marketing models


resources - spss
SPSS: Base program for statistical analyses and other data processing needs


resources - nurago
Nurago: Website testing and analytics


resources - user centric
User Centric: Consumer experience and “usability” studies