Being the best consumer insights company today requires methods and techniques currency which means being up on the latest proven digital insights methods. It also means being current with the traditional methods.
The best insights companies search out the best partners because no one company can do it all.
Here are some of our excellent partners and what resources they provide.
Hot Matter: Innovation database, accelerating curve of human innovation
Decipher: Survey programming, hosting and data processing platform; Express Services with “real time” online reporting
Qualtrics: Survey programming, hosting and data processing platform; proprietary customer panels
Vision Critical: Survey programming, hosting, and data-processing platform; communities and panels
20/20 Research: Digital qualitative “boards” and focus groups
Locately: GPS platform for consumer shopping insights
Sawtooth Software: Ci3 CATI programming, Choice Based Conjoint simulator
Sawtooth Analytics: Multivariate statistics and marketing models
SPSS: Base program for statistical analyses and other data processing needs
Nurago: Website testing and analytics
User Centric: Consumer experience and “usability” studies