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Resources

Our Resources

Being the best consumer insights company today requires methods and techniques currency which means being up on the latest proven digital insights methods. It also means being current with the traditional methods.

The best insights companies search out the best partners because no one company can do it all.

Here are some of our excellent partners and what resources they provide.

 

resources - hot matter
Hot Matter: Innovation database, accelerating curve of human innovation

 

decipher by focusvision
Decipher: Survey programming, hosting and data processing platform; Express Services with “real time” online reporting

 

methods and techniques - qualtrics
Qualtrics: Survey programming, hosting and data processing platform; proprietary customer panels

 

vision critical
Vision Critical: Survey programming, hosting, and data-processing platform; communities and panels

 

methods and techniques - 20|20
20/20 Research: Digital qualitative “boards” and focus groups

 

resources - locately
Locately: GPS platform for consumer shopping insights

 

methods and techniques - ci3 sawtooth
Sawtooth Software: Ci3 CATI programming, Choice Based Conjoint simulator
Sawtooth Analytics: Multivariate statistics and marketing models

 

resources - spss
SPSS: Base program for statistical analyses and other data processing needs

 

resources - nurago
Nurago: Website testing and analytics

 

resources - user centric
User Centric: Consumer experience and “usability” studies