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New Product Development: Consumer Research

“Our understanding of nature and its physical laws have culminated in an unprecedented product innovation era characterized by never-before-dreamed-of possibilities fit to empower us on our existential journey aimed at the full unraveling of human potential. The rate of product innovation continues to increase across most all product categories. Consumers are more equipped than ever to assess the value of one product over another to fulfill their needs. Understanding consumer needs, desires, and motivations is more important than ever.”

- Michael Kassab, CEO

 

Take a look at some of ConsumerDNA’s new product development projects.

 

Case Study 1

Food Product Pipeline

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Objective

Fill new product ideas pipeline for a leader in snack foods

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Insights Technique

Sourced food products from 16 foreign markets to determine world’s most innovative snacks; Developed new snack product ideas to fill the pipeline

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Results

Innovative snack ideas: packaging, form, texture, ingredients, and taste

“I’ve long believed that good food, good eating, is all about risk… food, for me, has always been an adventure.”

- Anthony Bourdain

 

Case Study 2

Apparel Wear Test

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Objective

Capture end-user response to new outerwear apparel system; prototype improvement

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Insights Technique

Participants sourced from online customer community; Clothing tested by participants in “actual-use” environment

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Results

User experience data informed improvements to outerwear system features and product communications

“Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”

- Coco Chanel

 

Case Study 3

Retail Product Strategy

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Objective

Brand and merchandising strategy development for design & technology retail store

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Insights Technique

User experience ethnographies (design styles) conducted both in-home and online

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Results

Uncovered 3 crucial segments that informed product mix, pricing, and branding

“To understand the difficulty of predicting the next 100 years, we have to appreciate the difficulty that the people of 1900 had in predicting the world of 2000.”

- Michio Kaku

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