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In-Home Ethnography

in-home study reveals insights for new marketing opportunities Marketing Challenge A major consumer goods company sought to improve the positioning and likely success of a new food product they had developed and planned to launch. Study Execution Twenty ethnographic interviews were conducted with men and women who were medium to heavy users of the category. Participants were instructed to shop for and…

Mobile Smartphone Events Study

mobile surveys at local events assesses consumer reaction to a new product launch Marketing Challenge A major household products company conducted consumer demonstration events around the U.S. to introduce their new product. The campaign represented a grass roots effort to build the new product brand – at music festivals, community events, train stations and coffee bars. Management commissioned a study to measure…

Online Multi Media Research

emerging product category study points the way for marketers Marketing Challenge A conglomerate of digital communications companies funded development of a new company and brand they believed would emerge at the forefront of the digital shopping era. The emerging category currently had only two competitors but both were funded by leading companies with successful product suites in adjacent categories. Study Execution ConsumerDNA…

Online Research

product innovation study shows promise of new ingredient in creating new line of products Marketing Challenge A manufacturer sought to develop a new product line of under its current brand by incorporating a significant new ingredient. The new ingredient had substantial brand equity of its own which presented a unique opportunity and insights challenge. Study Execution Eight hundred online interviews were conducted…

Web Behavior Monitoring

path-to-purchase study reveals online shopping behaviors Marketing Challenge ConsumerDNA conducted a path-to-purchase study in the automobile category using a web behavior monitoring technology. The client’s goal was to track recent purchasers’ online shopping habits leading up to the purchase. The purpose was to reveal the extent to which online media sources are used to inform and guide auto brand purchases. Study Execution…

Marketing Models Pointing the Way

quick serve restaurant menu optimized with online choice analysis Marketing Challenge A quick serve restaurant sought to improve its sales performance by improving its menu choices. The management team had several new items they were considering and at the same time thought perhaps a few others should be retired. Study Execution A choice study was conducted 600 medium to heavy users of…

Mobile Smartphone Point of Experience Study

retail product category merchandising improved with mobile surveys at “point of experience” while shopping Marketing Challenge A national retailer sought to upgrade the merchandising /and product display for one of its growing product categories in an effort to further improve its share of that business among its shoppers. Significant product innovation had taken place over the past two years within the category…

Global Product Innovation Monitor

pipeline filled with new product ideas from around the world Marketing Challenge A consumer package goods company sought to fill its pipeline of new product ideas. The pipeline is considered critical in the new product development process as it is the beginning for all new future products that are so vital to the long term performance of its brands. Study Execution ConsumerDNA…

Consumer Needs and Motivations

next generation product development achieved through psychoanalytic interviewing techniques Marketing Challenge A national convenience store chain wanted to optimize its c-store offering for the specific geo location of each store. Management believed they would sell more non gasoline items if their product mix and in-store services were optimized for the consumers who lived in the trade area. Study Execution ConsumerDNA conducted several…

ConsumerDNA

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Our goal as a consumer insights company is to provide our clients with a better understanding of their consumer and to use consumer insights to ignite effective marketing