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Consumer Segmentation

new segmentations tied to extensive category and media habits via new online panels Marketing Challenge A auto brand selected ConsumerDNA to upgrade its existing consumer segmentation. The segmentation was required to serve three distinct goals, including: next generation model development, extensive media habits so segments could be reached effectively, and long-term “white space” for new vehicle concepts. Study Execution ConsumerDNA completed 4,000…

Online Express Studies

when speed of delivery matters most clients look to ConsumerDNA’s Express Service Marketing Challenge A venture capital funded client was moving very rapidly into a new category in the financial services arena. Speed of insights became critically important as competitors began to respond to our client’s actions. A type of “first entry” war ensued and here were several times when our client…

In-home and Around Town Observation

teen cohorts point the way for consumer electronics company Marketing Challenge A consumer electronics company had introduced a new digital media product that became wildly successful in the U.S. targeting teens and young adults. Management was interested in expanding the success globally but wanted to be sure they entered each target country with the right marketing approach. Study Execution ConsumerDNA conducted in-home…